FHKI Signed MoU with Guangzhou Tai Lai to Promote Q-Mark Products

in the “Palace Museum Cultural and Creative Products Hong Kong Space”

 

 

Federation of Hong Kong Industries (FHKI) today (12 June) signed a Memorandum of Understanding (MoU) with the Guangzhou Tai Lai Digitals Cultural Tourism Co Ltd. (Guangzhou Tai Lai) to cooperate with the brand "Palace Museum Cultural and Creative Products Hong Kong Space". This partnership marks a strategic alliance between the two parties to promote Q-Mark certified products and enhance the image of Hong Kong brands.

 

The MoU, witnessed by FHKI Chairman Dr Steve Chuang and Guangzhou Tai Lai Co-Founder and Vice President Luo Chao, was signed by FHKI Director-General Bonnie Chan and Guangzhou Tai Lai’s General Manager of the Cultural & Creative Business Unit, Zhang Fan. The agreement will facilitate market expansion for Q-Mark products in Mainland China, strengthen marketing efforts, and foster exchanges among businesses interested in developing their presence in the Mainland China.

 

Established by the Palace Museum, the “Palace Museum Cultural and Creative Products Hong Kong Space” is located at the Qianxing Men（前星門）of the Palace Museum and serves as an innovative and interactive platform specifically for Hong Kong. In his remarks, FHKI Chairman Dr Chuang highlighted the Space’s prime location, enabling consumers across the country to experience the unique appeal of Hong Kong brands first-hand. He stated, “The Palace Museum is a jewel of Chinese culture, attracting tens of millions of visitors annually. This important platform allows Q-Mark products not only to access the vast Mainland market but also to synergise with the rich culture of the Palace Museum, showcasing the perfect fusion of innovation and tradition in Hong Kong products.”

 

FHKI Executive Deputy Chairman and Chairman of the Hong Kong Q-Mark Council Anthony Lam expressed his confidence in further strengthening the Mainland market for local businesses. He stated, “Hong Kong products are renowned for their high quality, and Q-Mark is a trusted guarantee for consumers. Through the strategic collaboration with the Space, we will create a platform integrating display, sales and exchange, allowing Mainland consumers to experience Hong Kong’s high-quality products. This will also promote deeper integration of the cultural and creative industries of the two places and generate new business opportunities.”

 

Guangzhou Tai Lai Co-Founder and Vice President Luo Chao expressed high hopes for the collaboration, “We are very honoured to cooperate with FHKI and the Hong Kong Q-Mark Council. The ‘Palace Museum Cultural and Creative Products Hong Kong Space’ is located at the heart of the Palace Museum in Beijing, welcoming tens of millions of domestic and international tourists every year. Through the strategic partnership with Q-Mark, we will create a prestigious platform for Hong Kong’s premium brands, enabling Mainland consumers to experience the excellence of their products. This cooperation will not only open a boarder Mainland market for Hong Kong businesses but also foster exchange among outstanding brands from both places, creating a mutually beneficial partnership.”

 

 

Pic 1: Under the witness of FHKI Chairman Dr Steve Chuang (back, left) and Guangzhou Tai Lai Co-Founder and Vice President Luo Chao (back, right), FHKI Director-General Bonnie Chan (front, left) and Guangzhou Tai Lai’s General Manager of the Cultural & Creative Business Unit Zhang Fan (front, right) signed the MoU.

 

Pic 2: FHKI Chairman Dr Steve Chuang delivered a speech at the ceremony. 

 

Pic 3: FHKI Chairman Dr Steve Chuang (right 3), Executive Deputy Chairman and Chairman of the Hong Kong Q-Mark Council Anthony Lam (left 3), Director-General Bonnie Chan (left 2), Honorary President Dr Daniel Yip (left 1), Guangzhou Tai Lai Co-Founder and Vice President Luo Chao (right 2) and Guangzhou Tai Lai’s General Manager of the Cultural & Creative Business Unit Zhang Fan (right 1) posed for a photo after signing the MoU.

 

*Click here for high resolution photos.

 

Media Enquiries

Tel: 2732 3156
Email: media@fhki.org.hk 

 

About Federation of Hong Kong Industries (FHKI)

Established in 1960, the Federation of Hong Kong Industries (FHKI) represents and serves the interests of Hong Kong’s industrial and business communities. FHKI actively consolidates the industry’s views on issues of concern to HKSAR Government and puts forward proposals that facilitate the industry’s long-term development. FHKI is also dedicated to strengthening communication between Hong Kong industries and foreign counterparts and forging the connection between global business communities.

 

About the Hong Kong Q-Mark Council

The Hong Kong Q-Mark Council was established by the Federation of Hong Kong Industries in 1978 to pioneer quality and best practice in Hong Kong.  Its main objective is to enhance the product, service and environmental standards of companies through its Q-Mark schemes.  The schemes offer consumers confidence when making purchases.  Since all products and services with displayed Q-Mark labels are audited by the Council on a regular basis, the stringent quality and environmental requirements of the Q-Mark schemes are ensured.

 

About the Palace Museum Cultural and Creative Products Hong Kong Space

“The Palace Museum Cultural and Creative Products Hong Kong Space”, established in September 2022, is jointly operated by the Palace Museum and the Guangzhou Tai Lai Digitals Cultural Tourism Co Ltd. Located at the Qianxing Men（前星門）of the Palace Musuem, the project aims to fully leverage Hong Kong’s role as an East-meets-West centre for international cultural exchange, promoting excellent traditional Chinese culture while boosting cooperation in cultural undertakings between Hong Kong and the Mainland. In addition to displaying and selling Hong Kong-designed cultural and creative products and intangible cultural heritage products with unique Hong Kong characteristics, the Space also serves as an exchange platform for professionals in design, cultural and creative industries, manufacturing, marketing and communications, facilitating cross-sector collaboration between the two places.