The Design Council of Hong Kong (“DCHK”) under the Federation of Hong Kong Industries (“FHKI”) organised the “Hong Kong D-Mark Presentation Ceremony 2021” today (21 May) to present “D-Mark” certificates to over 80 local enterprises. The Ceremony was officiated by Dr Daniel Yip, Chairman of FHKI and Mr Ken Fung, Chairman of DCHK, with Ms Jersey Yuen, Assistant Head of Create Hong Kong as the Guest-of-Honour to commend "D-Mark" companies for integrating design and creative thinking to add value to their businesses. This year, certified enterprises spanned across multiple industries including product and interior design, jewellery, watches, glasses, food and beverage, household goods and printing etc.

Guest-of-Honour Ms Jersey Yuen, Assistant Head of Create Hong Kong said, “As a unit dedicates to promoting the development of creative industries in Hong Kong, ‘Create Hong Kong’ has been working with the industry to promote design and creative thinking amongst the business community, academia and the public. The ‘D-Mark’ certification received by all enterprises today is the symbol of high-quality design. It does not only represent the excellence in their designs, but also affirms their contributions to the promotion of design and creative thinking in Hong Kong. The certification is instrumental in enhancing corporate image and attract more business opportunities for the enterprises.”

Mr Ken Fung, Chairman of DCHK stated in the welcome remarks, “DCHK strives to promote commercialising design ideas by integrating them into manufacturing thereby adding value to the industries. To encourage enterprises to adopt design thinking, DCHK launched the ‘Hong Kong D-Mark Certification Scheme’ in 2015. To date, more than 100 enterprises have received D-Mark certification for their outstanding achievements in improving product design capabilities. Looking ahead, we envision more companies to join ’D-Mark’ and bolster the development of design industry in Hong Kong with us together.”

Dr Daniel Yip, Chairman of FHKI said, “FHKI has all along been encouraging the local industrial community to adopt creativity and design to meet the consumers’ ever-growing pursuit in aesthetics and quality. Premium design is instrumental to enhance brand propositions and competitiveness, therefore taking Hong Kong brands to an even higher level. As manufacturing and design are intrinsic twins to each other, we are pleased to see ‘D-Mark’ enterprises injecting design and brand management elements in their production process, demonstrating the value of ’producer services’ to manufacturing through seamless integration. FHKI looks forward to having more young graduates to join the design industry, unleashing their creativity and innovative ideas to transform the industry.”

The event also featured a sharing session hosted by Mr Charles Ng, Deputy Chairman of DCHK, where Mr Conrad Chung, Vice President of Starlite Visual Communication Limited and Ms Priscilla Hui, Co-Founder and CEO of Prister Corp Limited shared their experiences on how to flexibly integrate creative design into manufacturing of customised products and providing services that cater to the market need. Besides, several enterprises showcased their “D-Mark”-certified products, including German Pool, Arredamenti and Lee Kum Kee to the guests of the Ceremony.

Photo 1: FHKI Chairman Dr Daniel Yip (left), DCHK Chairman Mr Ken Fung (right) and Create Hong Kong Assistant Head Ms Jersey Yuen (centre) officiated the “Hong Kong D-Mark Presentation Ceremony 2021”.

Photo 2: Mr Conrad Chung of Starlite Visual Communication Limited (left) and Ms Priscilla Hui of Prister Corp Limited (right) shared experiences on how to unleash creativity in manufacturing products to meet market needs.

Photo 3: “D-Mark” enterprises showcased their certified products alongside the Ceremony.

Photo 4: Group photo of officiating guests and some of the “D-Mark” certified enterprises.

About Design Council of Hong Kong

Federation of Hong Kong Industries established the Design Council of Hong Kong (“DCHK”) in 1968 with the mandate to promote the interest of local design industry. Having a long and distinguished history in Hong Kong, the Council aims to encourage local business community to strengthen their products and services by integrating creative designs, so as to enhance the overall quality of Hong Kong’s design industry. In 2015, DCHK launched the “Hong Kong D-Mark Certification Scheme” to recognise companies for their outstanding achievements in adopting design and creative culture in their businesses.

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