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  • Meaning behind Hong Kong Awards for Industries (HKAI) Logo

    http://www.industryhk.org/english/fs/fs_pp/images/1.gif                  http://www.industryhk.org/english/fs/fs_pp/images/2.gif

    The Hong Kong Awards for Industries is an Awards Scheme recognising excellence. To this end, a striking symbol has been designed for the Hong Kong Awards for Industries, expressed both in the award logo and in the trophy received by winners. The concept for the corporate identity is the juxtaposition of two precious elements, a pearl and a pierced jade amulet, to form a design which has happy connnotations in both Chinese and Western contexts.

    The pearl (Zhu) is of particular significance to Hong Kong, an ancient source of finest pearls in China, and traditionally known as the Pearl of the Orient. The jade amulet (Bi) represents Heaven, according to Eastern Han scholar Zheng Xuan. The pierced disc resembles the ancient calligraphic symbol for the sun, and on the Hong Kong Awards for Industries logo the amulet is decorated with a stylised version of the traditional 'grain' pattern. In Chinese, the two words together signify a perfect match. In the Western context, the two symbols together form the letter 'Q', which is widely associated with the concept of quality.

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