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  • Study of the Supply Chain of Fast Moving Consumer Goods in Guangdong

     

    Project Period: July 2013 – December 2014

    Study of the Supply Chain of Fast Moving Consumer Goods in Guangdong

    Appointed by FHKI, Jinan University study the feasibility of SMEs in Hong Kong how to use SMEs wholesales, groceries stores and sole proprietor shop these “Traditional Sales Channels” to develop domestic sales. The study focus on the operation of fast moving consumer goods in three municipalities, namely Shenzhen, Guangzhou and Qingyuan, to assist SMEs in Hong Kong find out the situation of the supply chains of fast moving consumer goods in Guangdong and formulate effective strategies on sustainable development of the domestic market. The interim report of the study about Shenzhen was announced in December 2013.

    On 20 November 2014, a press conference was held to publish the research report and guideline to industry players. After the press conference, three sharing sessions were organised on 20 & 21 November. Please click here for more details of the press conference and sharing sessions.

    Study Report on the Supply Chain of Fast Moving Consumer Goods in Guangdong (Chinese version only)

    Guidelines to Industry Players (Chinese version only)

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